PBPA Takes Lead in Establishing Ties with Corsica

Ed Auble

Ed Auble, past PBPA president

See PBPA in the local news in a recent Vista.Today article! Our past president, Ed Auble of Auble Financial, traveled to Corsica back in April to meet with President Simeoni, the head of the National Assembly, and other leaders.

The trip’s goal was to enhance our local community’s ties with Corsica as our town of Paoli was named after the great Corsican President General Pasquale di Paoli.

For more on this topic, our PBPA September Member Meeting will include a presentation from Ed about his trip, a brief history of Paoli, and why the Corscia-Paoli relationship is so important for our community. Interested in more info or in attending? Read More and Register!

PBPA Mourns Passing of Mario Scartozzi

Mario Scartozzi

Mario A. Scartozzi

November 23, 1925 – June 25, 2017

Lifetime resident of Paoli-Berwyn-Strafford area, Mario A. Scartozzi, 91, founder and owner of Marwyn’s Shoes in Paoli, and former officer of the Paoli Business and Professional Association, passed away peacefully on Sunday, June 25.

Mario, and his wife, Winifred, began the shoe business together in 1950 as one of the original occupants of the Paoli Shopping Center, and operated the first and only shoe store in Paoli. After moving to ever larger shops within the Paoli Shopping Center, Mario ultimately moved the location of Marwyn’s Shoes to his own property at 21 E. Lancaster Avenue in Paoli where he operated the family shoe business until 2008 at the age of 83.

His amazing work ethic, rugged individualism, larger-than-life personality and desire to serve the community and family all contributed to his success in the family shoe business. Mario also took pride in owning the properties housing The Cocked Hat and The Christmas Shop in Paoli and always wanted to improve Paoli’s appearance.

In 1992, Mario received the honor of the Paoli Business Person of the Year. He took great pride in renovating properties in Paoli and overseeing many projects for which he won PBPA’s Business Improvement awards for architectural design.

Mario also proudly served in the United States Marine Corps during 1944-1946, including the occupation of Japan.

Mario is survived by his wife, Winifred; by daughters Janet DiEugenio (State College, PA) and her husband, Richard, Cynthia dePasquale (Berwyn, PA) and her husband, Charles, and son, David Scartozzi (Berwyn, PA); by six grandsons: Nicholas DiEugenio (Chapel Hill, NC) and his wife, Mimi Solomon, Patrick DiEugenio (Atlanta, GA) and his wife, Savannah Poole, Christopher DiEugenio (Falls Church, VA) and his fiancée Leigh Cramer, Andrew DiEugenio (Fayetteville, NC) and his wife, Shannon Ferguson, 1st Lt John “Kip” DiEugenio, USAF (Newport News, VA) and his fiancée, Lauren Kesselring and Daniel dePasquale (Philadelphia, PA); by granddaughters Natalie dePasquale (New York, NY) and Catherine dePasquale (Berwyn, PA); and, by three great-grandsons: Penn and Marco DiEugenio (Atlanta, GA) and Andrew DiEugenio, Jr. (Fayetteville, NC).

Front Porch Trust 2017 Breakfast of Champions

The annual Breakfast for Champions was established to publicly honor student volunteers from Conestoga and Great Valley High Schools who have applied for the Front Porch Trust Scholarship.

On April 20, 2017, the 12th annual Breakfast for Champions was held at The Carriage House of the Upper Main Line “Y”.

Attendees included award applicants, parents of student applicants, representatives of Conestoga and Great Valley high schools, and board members of the Paoli Business & Professional Association. The featured speaker, as in previous years, was Thom Stecher, who spoke about community engagement.

Conestoga 2017 Front Porch Trust Scholarship applicants

2017 Conestoga applicants

2017 Great Valley Front Porch Trust Scholarship applicants

2017 Great Valley applicants

Six awards were given, 3 to students from each school. Congratulations to winners Roxanna Fouladi, Nik Delgado, Elise Delgado from Conestoga High and to Joshita Varshney, Alexis Bloedel, Venkat Palanati from Great Valley.

The 2017 awards totaled $4500. Awards to-date total over $50,000. To learn more about the Front Porch Trust Scholarship Fund, please their website.

Paoli Shop & Hop Recap

On Saturday, April 8, the Shop and Hop event celebrated spring in Paoli. The event benefited the Paoli Fire Company, and many families and shoppers came out to show their support.

The children had a blast meeting the Easter Bunny and participating in the scavenger hunt, but even the adults got to partipate in the Easter fun by supporting local business.

*Images courtesy of Eric Stewart, Paoli Fotobar

SCORE Presentation at March PBPA Meeting

On March 8th, Paoli Business and Professional Association presented “Social Media Boot Camp with SCORE” with Judith Lee, Social Media Expert and Advocate.

Judith Lee

Judith Lee

Lee gave great advice on why social media is so popular, why businesses need to capitalize on social media’s power, and on how to improve your social media footprint.

Social media is king, according to Lee. Her talking points included

  • Anyone with a business must stay up-to-date on current social media practices. There is an unspoken contest to see who can create the biggest following. Social media allows you to increase your reach to customers without the hefty price tag of old fashioned marketing/advertising.
  • Use Facebook, YouTube, LinkedIn, Instagram, Twitter and Snapchat to give your customers a feel for you and your business without a face-to-face meeting. These avenues give your business a personality and “humanizes” your brand, all while keeping advertising costs down.
  • The best time to post is early in the morning, since people access their handheld devices before doing anything else. Limit posting to about 2 to 3 spaced-out posts per day that are easy reads.
  • Millennials are on-the-go people looking to accomplish a lot in little time. They are drawn towards short reads and videos as opposed to lengthy articles, i.e., “quick-hits” that give all the major details instantly and efficiently.
  • Lead with education to generate traffic to your website or social media. Instructional videos, explanations on topics, etc., garner more attention on your business page. Your customers can then ‘share’ your post, which in turn generates more traffic on your page.
  • Keep your audience informed about any upcoming events your business is hosting to boost attendance. Send out automatic reminders to your guests as the date approaches.
  • Facebook excels in allowing businesses to create events: You can easily invite customers and instantaneously see their RSVP. It also allows customers to see if friends are attending.
  • By keeping posts constant (but not overwhelming), to-the-point, informational and fun, you are well on your way to social media success.

Many thanks to Judith for an exceptional and enlightening presentation!

Participate in the Upcoming Paoli Shop & Hop!

Scheduled for Saturday, April 8th, 11am – 6pm, the upcoming Paoli Shop & Hop event will benefit the Paoli Fire Company and feature photos with the Easter Bunny!

Paoli Fire Company graphic

Businesses, please consider participating in this event!

Participating in this event is a win-win for all. We have joined forces with the Paoli Business and Professional Assoc. and are combining the Paoli Spring Event with the Easter Bunny event taking place at Paoli Hardware.

The Easter Bunny will arrive by Fire Truck at Paoli Hardware, where Paoli Fotobar will be taking pictures from 11-1; move through the Chestnut Village Shops, where there will be face painting from 12-2pm; and end at the Paoli Village Shoppes at Studio H Color & Design Group from 2-3pm. The Easter Event is a 4-year old established event with a large turnout.

Stores Fully Participating: Your business name will be on the flyer of the event, posters will be posted in every participating store front, and flyers will be passed out to customers the month leading up to the event. We are in the process of reaching out to local press.

Interested in being a part of this exciting event? Check out the Paoli Shop and Hop participant details

**If you would like to fully participate and want your business name on the poster, please email Paolishops@gmail.com no later than Friday, March 10th, along with a description of your raffle item.

Paoli Blues Fest Needs Your Help!

trumpet with musical notes

Please sign a petition regarding the Paoli Blues Fest Beer Garden!

Paoli has enjoyed the annual Paoli Blues Fest for a number of years. For various reasons, the Blues Fest is in need of a new venue. Wilson Farm Park, a Tredyffrin Township park, would be ideal, with its excellent stage, location, and parking. However, to be successful, there would need to be a beer garden.

As in past years, the beer garden would be sectioned off from the rest of the venue, and very tightly controlled.

Changes to township ordinances will be required to allow the beer garden in Wilson Farm Park. For that, the Township Supervisors need to feel that there is a strong body of support from the community.

If you feel that this community event should continue and that it should be allowed to move to Wilson Farm Park, along with the beer garden, then please click on the link below and sign the petition. Please support keeping the Blues Fest in Paoli!

Blues Fest Petition

Networking Event at Village Square Recap

Thank you to our hosts at Paoli Village Square for hosting our well-attended Paoli Business and Professional Association networking event with the Malvern Business Association.

Village Square townhomes

Members of both groups enjoyed mingling amongst the beautiful décor of these new townhomes. During the event, PBPA president Brad Zerr presented a $300 check to Sandi Gorman, president of T & E Cares. The donation had been collected during PBPA’s annual Santa-in-Paoli event in December. T & E Cares is an all-volunteer group helping local families in need.

Van Cleve Grand Opening Celebration

Van Cleeve grand opening

Congratulations to Deborah Van Cleve Phelps on the grand opening of her new 7500-square-foot showroom!

van_cleeve_collection

Deborah celebrated her grand opening as well as her business’s 30th anniversary on January 24th with a grand party befitting such a glamorous business.

Van Cleeve grand opening

The new salon showcases her fabulous selection of gowns and dresses for literally any occasion. Van Cleve is a premier destination for woman of style in an area with no shortage of competition. We wish Deborah continued success and thank her for choosing Paoli as her home.

Van Cleeve collection

Santa’s Paoli Visit Recap

On Saturday, December 3rd, our friend Old Saint Nick arrived in Paoli upon his sleigh (in the guise of a Paoli Fire Company Fire Truck). He was welcomed by seasonal background music compliments of The Hickory Brass Quintet.

PBPA volunteers handed out Santa caps and treats to the 200+ guests who attended this delightful annual tradition.

Elegance Bakery provided a beautiful and tasty tray of holiday cookies. Our friends at Paoli Fotobar took photos of families as they posed with the our guest of honor, Santa.

Special thanks to our generous host, The Paoli Hardware Center.

Donations collected from this event are being given to T & E Cares, a local charity that helps families in need in our township.

*Photos by Eric Stewart from Paoli fotobar