SCORE Presentation at March PBPA Meeting

On March 8th, Paoli Business and Professional Association presented “Social Media Boot Camp with SCORE” with Judith Lee, Social Media Expert and Advocate.

Judith Lee

Judith Lee

Lee gave great advice on why social media is so popular, why businesses need to capitalize on social media’s power, and on how to improve your social media footprint.

Social media is king, according to Lee. Her talking points included

  • Anyone with a business must stay up-to-date on current social media practices. There is an unspoken contest to see who can create the biggest following. Social media allows you to increase your reach to customers without the hefty price tag of old fashioned marketing/advertising.
  • Use Facebook, YouTube, LinkedIn, Instagram, Twitter and Snapchat to give your customers a feel for you and your business without a face-to-face meeting. These avenues give your business a personality and “humanizes” your brand, all while keeping advertising costs down.
  • The best time to post is early in the morning, since people access their handheld devices before doing anything else. Limit posting to about 2 to 3 spaced-out posts per day that are easy reads.
  • Millennials are on-the-go people looking to accomplish a lot in little time. They are drawn towards short reads and videos as opposed to lengthy articles, i.e., “quick-hits” that give all the major details instantly and efficiently.
  • Lead with education to generate traffic to your website or social media. Instructional videos, explanations on topics, etc., garner more attention on your business page. Your customers can then ‘share’ your post, which in turn generates more traffic on your page.
  • Keep your audience informed about any upcoming events your business is hosting to boost attendance. Send out automatic reminders to your guests as the date approaches.
  • Facebook excels in allowing businesses to create events: You can easily invite customers and instantaneously see their RSVP. It also allows customers to see if friends are attending.
  • By keeping posts constant (but not overwhelming), to-the-point, informational and fun, you are well on your way to social media success.

Many thanks to Judith for an exceptional and enlightening presentation!

Participate in the Upcoming Paoli Shop & Hop!

Scheduled for Saturday, April 8th, 11am – 6pm, the upcoming Paoli Shop & Hop event will benefit the Paoli Fire Company and feature photos with the Easter Bunny!

Paoli Fire Company graphic

Businesses, please consider participating in this event!

Participating in this event is a win-win for all. We have joined forces with the Paoli Business and Professional Assoc. and are combining the Paoli Spring Event with the Easter Bunny event taking place at Paoli Hardware.

The Easter Bunny will arrive by Fire Truck at Paoli Hardware, where Paoli Fotobar will be taking pictures from 11-1; move through the Chestnut Village Shops, where there will be face painting from 12-2pm; and end at the Paoli Village Shoppes at Studio H Color & Design Group from 2-3pm. The Easter Event is a 4-year old established event with a large turnout.

Stores Fully Participating: Your business name will be on the flyer of the event, posters will be posted in every participating store front, and flyers will be passed out to customers the month leading up to the event. We are in the process of reaching out to local press.

Interested in being a part of this exciting event? Check out the Paoli Shop and Hop participant details

**If you would like to fully participate and want your business name on the poster, please email no later than Friday, March 10th, along with a description of your raffle item.

Paoli Blues Fest Needs Your Help!

trumpet with musical notes

Please sign a petition regarding the Paoli Blues Fest Beer Garden!

Paoli has enjoyed the annual Paoli Blues Fest for a number of years. For various reasons, the Blues Fest is in need of a new venue. Wilson Farm Park, a Tredyffrin Township park, would be ideal, with its excellent stage, location, and parking. However, to be successful, there would need to be a beer garden.

As in past years, the beer garden would be sectioned off from the rest of the venue, and very tightly controlled.

Changes to township ordinances will be required to allow the beer garden in Wilson Farm Park. For that, the Township Supervisors need to feel that there is a strong body of support from the community.

If you feel that this community event should continue and that it should be allowed to move to Wilson Farm Park, along with the beer garden, then please click on the link below and sign the petition. Please support keeping the Blues Fest in Paoli!

Blues Fest Petition

Networking Event at Village Square Recap

Thank you to our hosts at Paoli Village Square for hosting our well-attended Paoli Business and Professional Association networking event with the Malvern Business Association.

Village Square townhomes

Members of both groups enjoyed mingling amongst the beautiful décor of these new townhomes. During the event, PBPA president Brad Zerr presented a $300 check to Sandi Gorman, president of T & E Cares. The donation had been collected during PBPA’s annual Santa-in-Paoli event in December. T & E Cares is an all-volunteer group helping local families in need.

Van Cleve Grand Opening Celebration

Van Cleeve grand opening

Congratulations to Deborah Van Cleve Phelps on the grand opening of her new 7500-square-foot showroom!


Deborah celebrated her grand opening as well as her business’s 30th anniversary on January 24th with a grand party befitting such a glamorous business.

Van Cleeve grand opening

The new salon showcases her fabulous selection of gowns and dresses for literally any occasion. Van Cleve is a premier destination for woman of style in an area with no shortage of competition. We wish Deborah continued success and thank her for choosing Paoli as her home.

Van Cleeve collection

Santa’s Paoli Visit Recap

On Saturday, December 3rd, our friend Old Saint Nick arrived in Paoli upon his sleigh (in the guise of a Paoli Fire Company Fire Truck). He was welcomed by seasonal background music compliments of The Hickory Brass Quintet.

PBPA volunteers handed out Santa caps and treats to the 200+ guests who attended this delightful annual tradition.

Elegance Bakery provided a beautiful and tasty tray of holiday cookies. Our friends at Paoli Fotobar took photos of families as they posed with the our guest of honor, Santa.

Special thanks to our generous host, The Paoli Hardware Center.

Donations collected from this event are being given to T & E Cares, a local charity that helps families in need in our township.

*Photos by Eric Stewart from Paoli fotobar

PBPA & MBPA Christmas Party Recap

Association members networking at Knots & Weaves

On December 7th the members of the Paoli Business and Professional Association and the Malvern Business and Professional Association met at Knots and Weaves in Malvern to celebrate the holiday season.

More than 50 of us mixed and mingled while enjoying delicious food from Christopher’s of Malvern. We had the added bonus of shopping opportunities at Knots and Weaves to pick up some last minute gifts.

Thank you, Jim and Kerry Greim, for providing us such a wonderful setting to welcome the holidays!

Paoli Building with Facelift Debuts…

The following article appeared in a December 5th article on SAVVY Main Line, authored by Caroline O'Halloran, SAVVY's founding editor:

So nice to see the lights on at the long vacant Tudor-style building at the corner of Lancaster Ave. and N. Valley Rd. in Paoli.

It’s been a while.

After waiting nearly a year for upstairs renters to vamoose, KingsHaven Properties spent two years rehabbing the ramshackle, circa 1925 structure.

KingsHaven, Paoli, PA

Work crews gutted the place, knitting three buildings solidly into one. KingsHaven shored up the shoddy Tudor facade, knocked down a rear cottage and even bought the house behind it to maximize parking.

After our nickel tour, we’re pleased to report that the inside’s just as swell as the outside.

Now dubbed the Bennington, the first floor has five retail spaces – the largest of which houses the terrifically tasteful KingsHaven Design, the company’s spinoff home décor store, set to open to the public Dec. 10.

KingsHaven Paoli Store

KingsHaven Design’s first retail store carries hand-hammered custom lighting fixtures, antiques, custom upholstery and distinctive accessories. "Traditional with an edge" is how owner Lauren Wylonis describes the aesthetic.

KingsHaven Owners

Founder and CEO Lauren Wylonis, VP and Director of Design Mimi Boston Johnson, and store manager Lisa Devine at the new KingsHaven store in Paoli.

KingsHaven Design Interior

At least three other slots are up for grabs. The hope is to attract tenants of a feather – perhaps a curtain or antique hardware company – making the Bennington a destination for high-end home design.

Five luxury one- and two-bedroom apartments on the second floor command $2K to $3K monthly rents. Our fave features quirky roof lines and a fabulous rooftop terrace.

Clearly, KingsHaven saw something in that down-at-the-heels Paoli corner that many missed.

"It had the potential to be charming," KingsHaven CEO Lauren Wylonis tells SAVVY. "There were good bones beneath the ugliness."

A forensic psychiatrist until five years ago, Lauren clearly can read real estate the way she once read people.

Two cases in point:

In 2014, her company bought the neglected Pembroke estate (circa 1898) in downtown Wayne for $2 million, totally modernized and expanded it, and is now listing it for $7.6 million. (Estimated monthly nut? $29,000, but if you have to ask…)

And Lauren’s own 17,000 sq. ft. Berwyn home on 108 acres – newly constructed but built to look like it went up in 1880 – made it into Architectural Digest.

Not too shabby.

As for downtown Paoli, Lauren is convinced her handsome restoration is just the beginning of the town’s renaissance. "I believe Paoli’s going to be another Wayne in 15 years."

With so much good stuff on Paoli’s drawing board – a new train station complex, walk-to-train housing, and a more pedestrian friendly Route 30 – she just might be right.

PBPA Upcoming Events Calendar

10/27/16 Joint Lunch Event with MBPA
“Marketing Your Business on the Internet”
11:45-1:30  Green Room, 2 Industrial Blvd, Paoli
11/15/16 Networking Event with MBPA
Atwater Properties
5:30-7:30  208 Quarry Point Road, Malvern
11/16/17 Lunch and Learn
Paoli Battlefield Society
12-1  Green Room, 2 Industrial Blvd, Paoli
12/3/16 Santa Comes to Paoli
Paoli Hardware Center
11-1  Paoli Shopping Center, Paoli
12/7/16 Holiday Party with MBPA
Knots and Weaves
6-8  218 East King St., Malvern
1/24/17 Networking Event with MBPA
Village Square
5:30-7:30  27 South Valley Rd, Paoli
2/14/17 Lunch and Learn
Dr. Ferrari’s Heart Health
12-1   Green Room, 2 Industrial Blvd, Paoli
3/8/17 Lunch and Learn
Social Media Bootcamp
12-1  Green Room, 2 Industrial Blvd, Paoli

PBPA Mourns Passing of Dr. Ted Hill

Dr. Ted Hill

Theodore L. Hill, Jr. D.D.S., age 82 of Paoli, PA died on September 26, 2016.

Ted was born on December 19, 1933 in Greenville, SC to the late Theodore L. Hill and Edith Hoke. He was a graduate of St. Andrews Episcopal High School, Franklin Marshall College, and Temple University Dental School, where he was ROTC. Ted was a veteran of the US Navy, where he was also a dentist.

He was retired from private practice as a general dentist in Paoli, PA for 45 years. Currently he was teaching Dentistry at Temple University. Ted was a member of American Dental Association, Pennsylvania Dental Association, Academy of General Dentistry (Fellow), and the Academy of Stomatology.

Ted enjoyed tennis, paddle tennis, crossword puzzles. He owned his own sailboat for 40 years and sailed in the Chesapeake Bay. He also enjoyed hiking, camping and fly fishing and was a member of Wantastiquet Trout Club since 1969. Ted was a member of The Church of the Good Samaritan for 35 years, where he was in the vestry and a bible study leader. He was the beloved husband of Lana Platt Hill.

Husband of Lana Platt Hill; father of Theodore L. Hill, III, Dorothy E. Hill, and Douglas B. Hill; Step father of Deborah J. Sulli and Kathleen J. Schneider; Brother of Edith Rowland; Brother-In-Law of David Rowland; Grandfather of Sam Cristol-Hill, Ray Cristol-Hill, Miriam E. Herbek, and Julian Herbek; Step Grandfather of Sarah N. Schneider, Amanda L. Schneider, and Franchesca B. Sulli, Christopher Wagner, Benjamin Wagner, Grayson Wagner, Hobart Rowland, and David Rowland.

Relatives and friends are invited to attend Ted’s life celebration service on Saturday, October 1, 2016 at 11am at The Church of the Good Samaritan, 212 West Lancaster Avenue Paoli, PA 19301, where friends may visit from 10-11am. Interment at the adjoining cemetery with a Reception following in Ashton Hall.

In lieu of flowers, memorial contributions may be sent to The Church of the Good Samaritan Endowment Fund.